Tag: employer benefits news

Rightway and HBG Expand Partnership to Increase Health Coverage and Care Navigation Access

Rightway’s care navigation solution will be available to anyone who purchases health benefits through the HealthEE by HBG stores.

NEW YORK, Oct. 20, 2022 /PRNewswire/ — Rightway, the healthcare company reinventing care navigation and pharmacy benefits, today announced an expansion to its strategic partnership with Healthy Business Group (HBG). This partnership combines the health plans available on the HealthEE by HBG store with Rightway to give everyone access to comprehensive benefits coverage and an effective, modern care navigation solution.

HBG is a workforce health solutions company that assists small to midsize companies in enhancing their offerings for full and part-time employees. Over the last year, HBG has grown their platform to include HealthEE, an online store that makes benefits accessible to association and union members, part-time and gig workers, freelancers, and more. These individuals can purchase many different coverage options, all in one location, directly from the HealthEE by HBG store.

By teaming up with brokers, associations, and employers, HBG and Rightway can solve one of the biggest challenges that part-time and hourly workers face, which is finding and navigating their health benefits. The HealthEE by HBG store makes it easy for these individuals to purchase affordable benefits traditionally offered by organizations. When members buy a health plan through the HealthEE by HBG store, they will also receive access to Rightway.

Rightway is a clinician-driven care navigation solution that improves healthcare outcomes by pairing members with a live, personalized health guide who can help them find affordable, high-quality care. Having access to a care navigation solution is an especially important benefit for members that have nowhere to turn for healthcare support due to a lack of medical coverage through their employer. Rightway’s goal is to democratize concierge navigation and give healthcare support to individuals who previously didn’t have access to one-to-one clinical experts.

“When people get benefits outside of their employers, they’re even more confused about how to seek the best care,” said Christian Stearns, Managing Director of Innovation and Growth, HealthEE by HBG. “Rightway health guides will become a lifeline to members who buy benefits through our store. Guiding them to highly rated providers and facilities, informing on what they can expect to pay for the services, and more. This partnership will improve health literacy and equity for people that haven’t traditionally been eligible for benefits in today’s healthcare ecosystem.”

“Through an expanded partnership with HBG on their benefits store, we’re able to tap into an important and growing market of part-time workers in need of health insurance,” described Kara Kubarych, VP of Partnerships, Rightway. “Medical coverage is just the first step for this population. By offering Rightway in tandem with HealthEE by HBG plans, individuals are better equipped to navigate the healthcare system to get the most value from their coverage, leading to better health outcomes overall.”

By embedding Rightway in HBG’s medical coverage choices, employees can receive the best health benefits and support to get the care they need–displaying the partnership’s commitment to making healthcare more attainable for everyone, everywhere.

For more information on the Rightway and HBG, please email partnerships@rightwayhealthcare.com or info@hbgnow.com.

Do you know what you’re missing from your book of business?

It is difficult to discuss the current state of affairs for any industry without returning to the long-lasting effects of the COVID-19 pandemic, so bear with us. Among the challenges and work-from-home realizations, there were some among us not afforded the luxury of WFH. Essential workers, we dubbed them, the (in many cases) part-time workers keeping our supermarkets, delivery services, transportation, and even hospitals functioning. Even now, as we have returned to a sense of normalcy, WFH is still prevalent, and part time employees are still on the front lines. They form relationships with a brand’s consumers, the ones who are the faces of a company day in and day out. And yet they are missing from most brokers’ books of business. Why? 

Have we not experienced the vitality of the part-time worker these past few years? And of course we are also amidst a movement known as the great resignation, meaning companies need to do more to retain their employees. Covid-19 showed us how much we need part-time workers, but it also gave those workers every reason to want to quit their jobs. It’s up to employers now to find new solutions to hold fast to those employees and find new ones in a time where there are a plentiful number of WFH postings.

The pandemic has left brokers with new opportunities. Where traditionally, a broker’s book of business has not included the part-time employee, now they can. Not only is this a new market for brokers, but it also provides tangible value to the business owners. Part-time employees are the backbone of companies, and providing possible and accessible benefits will up current retention and incentivize new employees alike.